Data + Analytics
Being a first-choice employer within our sectors. Our process applies techniques from a variety of disciplines.
Performance Attribution for Kryterion’s Marketing Campaigns
Implemented multi-touch attribution models to measure which channels drove the highest ROI, allowing Kryterion’s marketing team to optimize spend and maximize impact.
Built a Centralized Reporting System on Customer Growth for CLU
Created a Looker Studio dashboard integrating enrollment data, AWS database, CRM insights, and customer touchpoints, allowing real-time tracking of student acquisition efforts.
Digital Fundraising Audit for The King Center
Conducted a comprehensive audit of The King Center’s digital fundraising strategy, evaluating performance, engagement, and donor outreach. As a Board of Advisors member, I provided data-driven recommendations to enhance online giving, optimize donor communication, and improve fundraising effectiveness for long-term sustainability.