Master Portfolio

Launched Certified Skills in Ai+Tech Podcast

I initiated and launched this podcast to delve into the burgeoning realms of technology, artificial intelligence, and machine learning with top executives in the tech industry. . Recognizing the urgent need for reskilling—a recent report predicts that a billion people will require new skills by 2030.

Implemented 6Sense ABM Marketing Technology

Led the successful implementation of 6Sense technology, a sophisticated AI-driven predictive intelligence platform, to enhance lead generation efforts. This strategic move involved detailed planning, coordination with cross-functional teams, and thorough training sessions. As a result, we experienced a remarkable 200% increase in qualified leads within the first quarter.

Strategized and launched Sales Automation Tools

Implemented and managed AI-powered Marketing & Sales Automation tools to streamline the process of booking meetings with potential prospects for our sales executives. This initiative involved integrating advanced automation platforms capable of generating personalized emails and LinkedIn messages, enhancing the efficiency and effectiveness of our outreach efforts. By automating these repetitive tasks, our sales team could focus more on engaging with high-quality leads and closing deals.

Driving Dominance: ACUE’s Digital Marketing Strategy

I recruited a team and executed a sophisticated digital marketing strategy that expanded our influence and engagement across B2B and B2C segments. Leveraging in-depth market analyses and innovative lead generation tactics, this initiative bolstered our digital footprint and established ACUE as a leader in the credentialing field.

Digital Facelift: Transforming ACUE’s Online Presence

I orchestrated a major redesign of the organization’s website, creating a more engaging and cohesive online experience that aligns with our educational mission. This project significantly enhanced user interaction and solidified our brand’s online presence, showcasing my ability to merge technology with user-centric design to drive digital transformation.

Developed Unified B2C Lead Enrolment Reports

Oversaw the creation and deployment of customized Google Data Studio reports to meticulously monitor the lead generation to enrollment pipeline. This initiative required close collaboration with consultants to design intuitive and comprehensive dashboards that tracked key metrics and performance indicators. The reports provided real-time insights into the journey of leads from initial contact to final enrollment.

Email Marketing Campaigns and Lead Scoring at ACUE

I managed highly targeted outbound email campaigns and refined lead scoring metrics to improve alignment with sales strategies, significantly enhancing account engagement. This initiative showcases my expertise in integrating marketing and sales objectives to optimize the customer journey and drive business growth.

Expanding CLU’s Online Enrollment Strategies

As a strategic leader at Claremont Lincoln University, I orchestrated the digital and go-to-market strategies for launching 15 new master’s programs, achieving an unprecedented 500% increase in enrollment. This project showcases my skill in leveraging digital platforms to dramatically scale educational offerings and enhance institutional growth.

Marketing Automation for CLU and Strategies

I directed a transformative marketing automation project at Claremont Lincoln University, which revolutionized our digital marketing strategies. This initiative significantly enhanced our operational efficiency and responsiveness, setting new standards for engaging with prospective students and stakeholders.

Strategic Fundraising: Catalyzing Growth at Sahaba Initiative

At the Sahaba Initiative, I led strategic fundraising efforts that secured over $700,000 in capital donations, crucial for the expansion of our community services. This role highlighted my expertise in leadership, showcasing my ability to mobilize resources and foster significant organizational development.

Expanding CLU’s Online Enrollment Strategies

At Claremont Lincoln University we earned the title of “Marketing Team of the Year.” Our team was recognized for its innovative strategies in digital marketing, which drastically boosted enrollment and effectively communicated the university’s unique value proposition across various digital platforms.

Led Brand Launch of Sahaba Initiative

In my leadership role at the Sahaba Initiative, I spearheaded the brand launch, crafting a compelling narrative that deeply resonated with our community and stakeholders. This strategic branding significantly elevated our profile, enhancing brand recognition and support across all platforms. This foundational work was crucial in establishing a strong and relatable identity for the Sahaba Initiative, positioning us as a key player in community development.

Re-Development of Sahaba Initiative’s Website

Following the brand overhaul, I led the complete re-development of the Sahaba Initiative’s website. My focus was on optimizing the user experience and refining our content strategy to better engage our audience and clearly communicate our mission. This redevelopment was not just a facelift; it was a strategic move to make our digital presence a central hub for interaction and information dissemination.

Team Building and Strategic Planning

Recognizing the importance of leadership and vision, I actively recruited a team of highly skilled professionals and board members who have been pivotal in steering our strategic direction. Under my leadership, we developed a comprehensive strategic plan that outlined our long-term mission, set clear goals, and detailed the mechanisms for achieving sustained impact. This strategic framework ensures that every team effort is aligned with our overarching objectives.

Raised 250k+ in Seed Funding

In my role at the Sahaba Initiative, securing seed funding was a pivotal achievement that catalyzed the launch of our varied programs. This effort not only established a robust financial foundation but also propelled our strategic initiatives toward substantial growth. Through meticulous planning and persuasive pitching, I managed to attract significant investments, demonstrating the viability and potential impact of our programs to donors and stakeholders.